Cartier was founded in Paris in 1847 by Louis-François Cartier when he took over the workshop of his master, Adolfe Picard. In 1874, his son Alfred Cartier took over the administration of the company, but it was Alfred’s sons Louis, Pierre and Jacques, who were responsible for establishing the world-wide brand name of Cartier.
Louis Cartier took a particular interest in watches. In 1904, his the Brazilian aviator, Alberto Santos-Dumont complained of the unreliability and impracticality of using pocket watches while flying. Cartier rose to the challenge, designing a flat wristwatch with a distinctive square bezel. This watch was not only a hit with Santos-Dumont, but also with Cartier’s many clients. Thus, the “Santos” was born.
In 1907, Cartier signed a contract with Edmond Jaeger, who to exclusively supply the movements for Cartier watches. By this time, Cartier had branches in London, New York and St. Petersburg. The introduction of the Bagnoire and Tortue models (both of which are still in production today), took place in 1912. In 1917, inspired by the newly introduced war machines on the Western Front, Louis Cartier designed the most famous Cartier watch, the Cartier Tank watch. This line too has survived, with over thirty varieties now being made. More…
The new return of the famous icon 1980’s – PANTHERE. The collection consists of 12 models made of steel, pink, yellow and white gold with or without diamonds. There are only two sizes available and the starting price is 3500 Euro.
The popular line TANK SOLO in steel has got the new quick strap release system . Bright colours strap collection helps to change the character of our watch any time we like it.
Driver de Cartier – the new men’s line in white and pink gold. Elegant and slim watch of unique form and size is available with white and black dial.