Damiani historically is a leading company in the Italian manufacturing and trade sector of jewelry and high level luxury watches. Founded in 1924, the Damiani brand excelled in Italian and International markets, becoming an ambassador of Italian style and a synonym of excellence and the best Italian jewelry tradition. Creativity, design and entrepreneurship are the key elements that have driven the Damiani family for nearly a century, together with a deep passion for an art that has passed on from father to son and also been transmitted to the third generation, now the head of the company. Strengthened by an almost centennial tradition, Damiani has always been renowned for the quality of products and materials adopted and the exclusive design of its collections.

The innovative marketing and communications strategy and the proven experience of the management team are two additional key elements that contribute to Damiani’s leadership position in the jewelry market sector. The success of the brand is the result of a perfect combination of creativity, research and innovation, merged with a profound knowledge of the goldsmith’s tradition at an international level.


Damiani is currently present in Italy and in major markets worldwide with fully owned subsidiaries, managing 55 direct and 20 franchised points of sale, in the most exclusive streets of the world's major cities. In 2007 the Group went public and was listed in the Italian stock exchange; today the Damiani brand is leader of the Italian jewelry market sector and is acknowledged worldwide as a synonym of top-end Italian style tradition. Celebrities like Isabella Rossellini, Brad Pitt, Nastassja Kinski, Chiara Mastroianni, Milla Jovovich, Jennifer Aniston, Gwyneth Paltrow, Sophia Loren and Sharon Stone have collaborated with Damiani, which can claim princesses and prime ministers among its clients.


Minou Pavee