In 1865, 22 years old watchmaker Georges Favre-Jacot founded his own manufacture in the Swiss canton of Neuchàtel .  His commitment to creating exceptional  timepieces with the finest craftsmanship was encapsulated by a name synonymous with success, power and the highest point reached by a celestial body – ZENITH.

Over the past 151 years , Zenith has continued to create hand-crafted watches in the same location and is today one of very few watchmakers  that produce its pieces entierly in-house.

The luxury brand’s autonomous spirit and high-end pedigree are reflected in the kind Of inspiring individuals who have relied on their timepieces  over the decades. Mahatma Ghandi, the preeminent father of Indian  independance, used a ZENITH watch. His trusty pocket watch was sold in 2009  at auction in New York  for over 2 million USD. Norwegian explorer Roald Amundsen  – first man to reach the South Pole and the North Pole in the early 20th century  – wore ZENITH watch on his expeditions.


In 1969, Zenith launched the vaunted EL PRIMERO , one of the most celebrated  and Recognisable movements in the history of horology.  El Primero Calibre operates At 36,000VpH (vibration per hour), meaning i tis capable of performing 10 vibrations per second  ( most other movements will vibrate 8 times per second at best). The complex Striking 10th can be relied upon in the most extreme of environments, as proven by Austrian adventurer Felix Baumgartner, who wore one during his record –breaking  skydive that broke the speed of sound in 2012. Thanks to the accuracy and dependability of their chronographs , Zenith also  has a proud history within aviation.  First solo flight across the English Channel by  Louis Bleriot or  Boeing 707 flight in 1970 when el Primero was strapped to the landing gear During the flight  Paris  to New York. Georges Favre –Jacot wa commited to the goal of creating the most accurate , reliable  and technical superior watches of his era.  150 years later , the Swiss artisan’s aspirations are still being upheld. More information on:


El Primero – Range Rover Velar 42mm
Limited Edition

El Primero 21 – 44mm

Chronomaster El Primero
Full open -42mm

Chronomaster Heritage
146 -38mm

Elite – lady Moonphase – 33mm